These promos made a strong statement that the NBA is back, baby! When a televised game pauses for a commercial break you leave the loud ruckus of stadium-filled crowds and jabbering announcers and enter the ad, accompanied by nothing but the driving beats of a spare soundtrack. In fact, the ads are unusually effective without it. The letters are tough and upright, built like the players they celebrate. Its dimensions fit the frame well - bold without obscuring too much of the action. Cinematic slow-motion footage is overlaid with bursts of clever copy, single words and short phrases set in Trade Gothic Bold Condensed No. Try a search!Īfter a lockout delayed the start of this year’s NBA season, the league heralded professional basketball’s return with a series of 30-second TV spots. These are the most common typefaces in the database, but there are many more. Haas Inserat-Grotesk / Neue Aurora VIII (42).
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